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Callicarpa 'Profusion' (Beautyberry)

A Winter Beauty... Incredible Autumn Colour And Showy Ornamental Berries, From A Hardy, Reliable Shrub
From Just £9.99
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1 x 3L Pot - SKU 510525
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1 x 9cm Pot - SKU 510015
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3 x 9cm Pot - SKU 510016
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Key Features

  • Callicarpa 'Profusion' produces clusters of vivid, metallic-purple ornamental berries that shine from autumn and through winter
  • This RHS award-winning shrub delivers year-round interest with seasonal flowers, colourful foliage and berries that offer standout winter structure and showy garden impact
  • Its spring foliage emerges purplish bronze before turning green, followed by pollinator-friendly lilac flowers and rosy autumn leaf colour, before the jewel-like berries catch the eye
  • Tough, hardy and low maintenance, it grows into a naturally bushy shape and looks brilliant in borders, mixed planting schemes or on its own
  • For the most impressive berry display, plant in groups of two or more to encourage heavy fruiting and maximum winter colour without needing any extra effort
Plant Calendar
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Description

Surprising! A plant people will always ask about. The ornamental berries are so vivid, so glossy, so jewel-like, you'd think they were artificial, but they're real.

From autumn into winter, this hardy Callicarpa 'Profusion' shrub holds tight bunches of purple berries along bare stems. The colour is nothing short of extraordinary, especially when the rest of the garden is starting to fade. In spring, it wakes up with young bronze-tinged leaves. In summer, it flowers with clusters of lilac blooms that attract bees and other pollinators. Then, come autumn, the leaves turn rosy-pink before dropping.

It's a plant for all seasons, and no surprise that it’s earned the RHS Award of Garden Merit. It's also recognised as an RHS 'Plant for Pollinators'.

Fully hardy, easy to grow, and a big visual statement-maker in borders or as a standalone shrub. Plus, because it holds onto those berries long after the leaves have fallen, you get that much-needed garden interest through the darkest months.

Top Tips
  • Plants require regular watering to produce the best autumn show - drought will mean that not many berries form.
  • Autumn colour is best in full sun.
Care Information

Planting Advice for Callicarpa 'Profusion' Beautyberry:

  • Grow Callicarpa in any fertile, well drained garden soil in full sun or partial shade.
  • Water your potted plant well.
  • Dig a hole a little deeper and 3 x wider than the nursery pot.
  • Add a soil conditioner such as well-rotted manure to the earth removed from the hole if necessary.
  • Remove the plant from its pot and tease out a few of the roots.
  • Plants benefit from the addition of mycorrhizal fungi to the planting hole and roots.
  • Place your plant in the hole at the same level at the pot.
  • Refill the hole with the earth removed (backfilling).
  • Firm in the soil with your heel, avoiding the root ball.
  • Water well and mulch around the base of the plant with a collar, compost, gravel, bark etc.

Aftercare:

  • Although callicarpa will tolerate a little lime in the soil, they will suffer from yellowing foliage if there is too much, so you may need to add ericaceous compost if your soil is particularly alkaline.
  • Keep plants well-watered. 

Pruning:

  • Prune back stems in early spring, if necessary, to remove spindly or damaged growth, cutting back to a permanent framework to maintain shape and size.
  • In autumn stems with berries can be cut for indoor arrangements.
Delivery Information

Please allow us 3-5 working days to dispatch your order. Pre-ordered items will be sent as soon as possible after the date quoted and we'll generally ship your entire order with your pre-ordered items. When your order is dispatched, we'll send you another email with details of how to track it.

Most orders are sent on a fully-tracked courier service with Yodel. To avoid perishable items being stuck at depots and deteriorating, no signature is required, and our courier is asked to leave your order in a safe place on your property.

We'll send a tracking link when we dispatch your order, so you know when its due to arrive. Please note, once delivered we cannot be held responsible for loss or theft from your property. If you have any specific delivery instructions, please let us know - there's an option to enter a short message for the courier at the checkout.

Smaller, lighter, single-item orders may be sent through the post with Royal Mail - in which case no tracking is available.

Our experienced nursery team will always send your plants nursery fresh in the perfect condition to thrive when you plant them, so although most plants are very tough and will not be affected by all but the most extreme frosts or heatwaves, we avoid dispatching the most perishable plants if extreme weather is forecast, or over Bank Holiday weekends.

Please note, we cannot guarantee delivery on a certain day or time. Delivery to outlying postcode areas may take 1-2 days longer, dependent on your location.

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DOUBLE GUARANTEE TO YOU:
1. If you're not totally happy with your order, return it within 30 days and we'll replace or refund in full!
2. Should any hardy plant fail to thrive thereafter, we'll replace free of charge - you just pay the P&P
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